You already know that how you present your product is very, very important. All the more so if your offer is a downloadable or non-tangible offer.
First impression is everything so you need to do everything you can to make your product visually appealing. Because like it or not, how your prospects perceive your offer within the first few seconds will MAKE or LOSE the sale.
Sure, sales copy and video presentation are important – but take a look at the many of the Top Selling Products on marketplaces like ClickBank, and you will see that their amazing offers are equally matched by professionally-crafted cover designs.
(It is also interesting to note some of them are the same ‘gurus’ who used to say that "you can still pull it off with ugly websites" – well maybe several years ago, but not anymore in today’s competitive marketing landscape)
The thing is: if you want to be successful, you have to look the part. If you want to attract customers by the droves – especially premium ones – you need to present your offer as such. After all, your covers are the ‘face’ of your offer, it better look great!
For the longest time, MILLIONS of marketers and business owners like yourself have to make do with either expensive solutions or sub par options.
If you don’t know how to do your own covers, naturally you’d think of outsourcing it or hiring an in-house designer to do it for you. This is a costly solution, and you have to be content with 2 to 4 working day delivery dead lines.