The idea of using free ebooks as part of an Internet marketing business seems incredibly counter-intuitive to many new participants in the field. After all, why would you want to go through the effort to write a great information product and then simply give it away? At first glance, it just doesn’t seem like good business.
If you dig a little deeper, however, it becomes evident that handing out those free ebooks makes a lot of sense. There are some valuable benefits to freely distributing your text. One of the strongest reasons–and the best way to maximize the return on your ebook giveaway–rests on an oft-repeated idea: The money is in the list.
You see, Internet marketing gurus have long realized that one of the best ways to make big money online involves creating and maintaining a list of email contacts who’ve agreed to receive your marketing messages. This provides an opportunity to build relationships and to market products directly to your list. The strategy produces amazing results and that’s why experienced marketers always advocate list building.
What does this have to do with free ebooks? In order to convince people to sign up for your list, you need to offer them something in return. One of the best inducements for sign-ups is to give them a free ebook for joining your list. When you dangle the carrot of quality information in front of the right audience, you can quickly build a massive subscriber base.
In essence, you write an ebook to serve as a loss leader. You don’t make a dime off the text itself, but you do profit from the fact that it brings prospects into your marketing and sales funnel. In fact, it provides you with the opportunity to tap into what is probably the most lucrative Internet marketing strategy out there.
Free ebooks may not seem like a stroke of brilliance when you first hear about them. However, when you understand how you can turn a giveaway into the basis for a powerhouse list, it becomes clear that one of the best ways to make money with an information product is by just giving it away.